Wite BRite™ Colors

Custom-Colored Waterproof Paint for Visible Roofs

Your visible roof not only has functionality requirements, but branding requirements as well. The combined formula of Wite Brite™ Colors Waterproof Paint offers a custom colored high-performance waterproofing solution for restorations on most commercial roof types, including metal.

Color pigments that meet specifications are carefully blended with Wite Brite™, one of the industry’s top waterproof coatings, to maintain its proven performance standards.

Commercial Roof without Color Customization
Without color customization
Commercial Roof with Color Customization
With color customization

Combined Application Process has its benefits

THE OLD WAY: Painting over waterproofing in separate applications allows for the top layer of paint to peel, crack and chip after just a few seasons. Once the top paint layer chips and/or delaminates, the color is compromised and the waterproofing layer underneath is exposed.

THE IMPROVED WAY: Wite Brite™ Colors Waterproof Paint is a combined formula, so the step of painting over waterproofing is eliminated. The customized color is saturated throughout the entire waterproof coating, which reduces the delamination found in paints and the visibility of wear-n-tear over time.


When compared with painting over waterproofing, tests show Wite Brite™ Colors Waterproof Paint offers better adhesion to the roof deck, as well as improved elongation. This results in longer useful life of your roof that can be covered by a labor and materials watertight warranty up to 22 years.

Wite Brite™ Colors Waterproof Paint provides you with watertight performance and color consistency for your commercial roof restorations.

Contact us today to learn more!

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